Leading NYC-Based Financial Executive, Xerxes Mullan, Launches Avestar Capital as an Independent Advisory Firm In Partnership with Dynasty Financial Partners

Founder Xerxes Mullan launched Avestar Capital as an independent advisory firm on March 17, 2017. Mr. Mullan had previously worked at Merrill Lynch’s Private Banking Investment Group as a Managing Director – Investments, International Private Wealth Advisor. Joining him are Tonya Smoake, Chief Operating Officer, Sanjeet Dass, Vice President – Investments, Jennifer Wolf, Vice President - Financial Planning and Alexa Cark, Client Services Analyst and Sonia Krauss, Client Services Analyst– all from Merrill Lynch.

Avestar Capital is a global multi-family office and wealth advisory business focused on serving entrepreneurs, C Level executives and entrepreneurial professionals. The firm takes a holistic approach to a client’s entire balance sheet, assessing how assets, liabilities, tax obligations, insurance, business circumstances and personal goals all interact to create opportunities for integrated planning, intelligent implementation and the prudent mitigation of risk. Their value-added service also addresses wealth creation for their clients, by leveraging an engaged network of multi-industry entrepreneurs and professionals, to generate deal flow, fund raising and investment opportunities.

Avestar provides expert financial and structuring guidance to entrepreneurs engaged in all stages of the business life cycle. From initial capital raise through financial and business development and ultimately through a monetization plan, Avestar partners with the entrepreneur. Their clients are serial entrepreneurs - established as well as select emerging entrepreneurs. As a wealth incubator, Avestar provides low-cost business support to emerging entrepreneurs, investing in them with customized financial services and solutions, designed to help them achieve long-term profitability.

Avestar Capital excels at solving challenges for clients whose global affairs involve multi- jurisdictional and multi-geographical financial issues. Working with global entrepreneurs, successful financial professionals, and the patriarchs and matriarchs of families that span borders, Avestar has the experience, resources and partnerships to provide integrated family office solutions. Avestar’s team is deeply experienced in cross-border wealth/tax planning, global financial advisory needs, and structuring multi-geographical trusts and other investment vehicles to help clients safeguard their wealth.

“At Avestar Capital, we look forward to partnering with Dynasty to bring comprehensive wealth management services to our clients. Our network of families and institutions often requires cross-border and multi-currency services and support for middle market entrepreneurs. In particular, the U.S.-India cross border planning is a very active market for us. As an independent firm, we are now in a position to simplify their financial lives by offering one of the most advanced platform of services, research and products available,” said Xerxes Mullan, Founding Partner of Avestar.

“At Dynasty, we are happy to welcome Xerxes and his team to the Dynasty Network. As an independent firm, Avestar will be able to provide its clients with services that go beyond traditional wealth planning by creating access to business and investment opportunities and by handling complex global planning issues,” said Shirl Penney, CEO of Dynasty Financial Partners.

Avestar Capital will engage with Dynasty on building out their practice management including marketing and branding and in streamlining their operations, investments and technology. Avestar Capital has selected Fidelity Clearing & Custody Solutions as a primary custodian.